

There were times where big cuts, even one massive Y shaped cut I cannot find the picture for, while doing the south downs way, with the tyres pumped hard for fast rolling speed and sealant squirting everywhere and people saying “put a tube in, a cut that big will never seal” but it did seal, and that was when we were convinced this formula sealed better than others, and that we knew we had something special.
But it was not until 2010, yes 10 years ago, that the real discovery of how superior the sealant was, as a pioneer of road tubeless, running the higher pressures that road then involved with skinny tyres (100psi and over still, vs the 120 and over of the equivalent size tubed tyres) that we really knew this sealant was different.

In 2012 work started on a brand, the one we have here on these pages.
in 2014 Christian bought his first mass purchase of latex, 200 litres (basically an oil drum) was the minimum and it stood in the churchyard as we lived in an old historic rectory in the heart of Kensington. So you can imagine, that when HRH Prince Charles came to visit said church, Police security had a great interest at 7.35am, as I was on the runway at Heathrow on my way to a business meeting, I had about a minute to explain to my wife, in ways that police security would understand, that the barrel was in fact the work of the average crazy British entrepreneur and not that of a (complete) madman… so I said ” say its latex, to seal cuts in bicycle tyres, open it with a key that is (wherever) and show them the masses of wheels, mixing containers and batches next to all the bikes” and we took off. Fortunately when I arrived later I saw that the visit went swimmingly, I had not made the headlines and most importantly – the 200 litre oil drum of Latex was fine!
However work and setting up other businesses got in the way, new brands came and keep coming and we keep testing them, but 2bls still comes out on top… so I guess its time to do this…